Assess Your Business Past Before Looking to the Future

There was a day when you were lost without a phone book.  Chances are the Yellow Pages were in the back.  In a larger city, you probably had two books, White Pages for regular listings and Yellow Pages for businesses and services.  

Bring back memories?  

By the end of a year, the books would be all dog eared (with apologies to the dog) and maybe there were some pages missing.  But you used the books constantly.  Business owners set aside budget to make sure their Yellow Pages ad was seen.  For many it was a critical part of a simple marketing plan - word of mouth and the Yellow Pages, a great combination because it worked.

10 Point Communications Strategy

As you build your business, consider the paths to category dominance available to an “expert”.  Today’s consumer is less about the Yellow Pages and phoning Directory Assistance and more about Google.  Technology has made it easy to research a product or service before darkening the door of a store or an office.

Today’s consumer has the tools to be better informed, to share experiences and most importantly, to find the businesses that pay attention to their customers needs and desires.