Assess Your Business Past Before Looking to the Future

There was a day when you were lost without a phone book.  Chances are the Yellow Pages were in the back.  In a larger city, you probably had two books, White Pages for regular listings and Yellow Pages for businesses and services.  

Bring back memories?  

By the end of a year, the books would be all dog eared (with apologies to the dog) and maybe there were some pages missing.  But you used the books constantly.  Business owners set aside budget to make sure their Yellow Pages ad was seen.  For many it was a critical part of a simple marketing plan - word of mouth and the Yellow Pages, a great combination because it worked.

Hire the Experienced

Barely broken in not broken down

3 Dreaded Words

My friend Larry was bemoaning the fact that companies don`t seem to respect grey hair anymore.  Too often these days, grey hair equates to budget saving.  Find the employees with the grey hair, the years of experience and the bigger pay cheques, lay them off, pension them out or simply cut the job positions and then make the younger employees double their work loads to compensate.  Dress it up in fancy duds all you want, but when a company decides to part ways with a mature and experienced employee, the employee hears the three dreaded words and nothing more.

Not comfortable hanging it up or accepting the usual government handouts, the grey hair tries to find another job because retirement isn`t what it`s cracked up to be and besides, 60 is the new 40.  Today`s 60 plus-er is barely broken in, not broken down.

How to Use QR Codes

You’ve had a serious look at your marketing plan and you’ve come to the conclusion that you need to become more social in order to communicate with your current and prospective customers.  

Good for you and I mean that sincerely! 

Social media is the new black.  It is now a basic, an essential for the development of your business.  All of the components in your plan must work together just like teamwork is vital to the success of your customer service.

QR Codes and the art of attracting attention 

10 Point Communications Strategy

As you build your business, consider the paths to category dominance available to an “expert”.  Today’s consumer is less about the Yellow Pages and phoning Directory Assistance and more about Google.  Technology has made it easy to research a product or service before darkening the door of a store or an office.

Today’s consumer has the tools to be better informed, to share experiences and most importantly, to find the businesses that pay attention to their customers needs and desires.