10 Point Communications Strategy

As you build your business, consider the paths to category dominance available to an “expert”.  Today’s consumer is less about the Yellow Pages and phoning Directory Assistance and more about Google.  Technology has made it easy to research a product or service before darkening the door of a store or an office.

Today’s consumer has the tools to be better informed, to share experiences and most importantly, to find the businesses that pay attention to their customers needs and desires.