Assess Your Business Past Before Looking to the Future

There was a day when you were lost without a phone book.  Chances are the Yellow Pages were in the back.  In a larger city, you probably had two books, White Pages for regular listings and Yellow Pages for businesses and services.  

Bring back memories?  

By the end of a year, the books would be all dog eared (with apologies to the dog) and maybe there were some pages missing.  But you used the books constantly.  Business owners set aside budget to make sure their Yellow Pages ad was seen.  For many it was a critical part of a simple marketing plan - word of mouth and the Yellow Pages, a great combination because it worked.

New Ways to Slay the Dragon

Once upon a time, in the kingdom of restaurants, retail and service providers, there was a business trying to attract more customers.  The competition was strong and not easily defeated. Their training was old school, tried and true.

First, they canvassed the existing clientele looking for clues on how to be more appealing.  After all, this type of survey was a “best practice” of some of the most successful companies.

Results were analyzed and changes were made but the difference in revenue was hardly noticeable.  The business owner pondered the next move.