Assess Your Business Past Before Looking to the Future

There was a day when you were lost without a phone book.  Chances are the Yellow Pages were in the back.  In a larger city, you probably had two books, White Pages for regular listings and Yellow Pages for businesses and services.  

Bring back memories?  

By the end of a year, the books would be all dog eared (with apologies to the dog) and maybe there were some pages missing.  But you used the books constantly.  Business owners set aside budget to make sure their Yellow Pages ad was seen.  For many it was a critical part of a simple marketing plan - word of mouth and the Yellow Pages, a great combination because it worked.

The Golden Rule of Business

Yes, that Golden Rule.  Do unto others as you would have them do unto you.  It’s a rule that works, every time.  But, when you forget to treat others the way you want to be treated, we have a problem.  It’s never about the business owner or the department manager!  It’s always about your customers, your employees, and your prospects, all of the people you interact with every day, including your family and friends.