It Pays to Care

There are customers and clients who have given you their loyalty forever. They come back again and again without concern for price.  They believe in you and what you do. 

What have you done for me lately

It’s an old cliché but more true today than ever.  As businesses focus entirely on growth to survive, they often fail to recognize the value of those customers who are the basis of their very existence.  They take us for granted.  They do little or nothing to keep us happy while they do everything to delight a prospective customer or client.  What gives?

New Ways to Slay the Dragon

Once upon a time, in the kingdom of restaurants, retail and service providers, there was a business trying to attract more customers.  The competition was strong and not easily defeated. Their training was old school, tried and true.

First, they canvassed the existing clientele looking for clues on how to be more appealing.  After all, this type of survey was a “best practice” of some of the most successful companies.

Results were analyzed and changes were made but the difference in revenue was hardly noticeable.  The business owner pondered the next move.

How to Use QR Codes

You’ve had a serious look at your marketing plan and you’ve come to the conclusion that you need to become more social in order to communicate with your current and prospective customers.  

Good for you and I mean that sincerely! 

Social media is the new black.  It is now a basic, an essential for the development of your business.  All of the components in your plan must work together just like teamwork is vital to the success of your customer service.

QR Codes and the art of attracting attention